Tuesday, 19 March 2019
Tuesday, 5 March 2019
Campaigning of hero certified Burgers
Hero Certified Burger has a campaign with coke in the digital market. Therefore, I am
creating this campaign for Hero Certified Burgers.
As this campaign was successful in past, so I will try
to carry on the previous campaign. This brand meal price is above $10.
According to my idea, in this campaign, we will offer one chicken wing for free
for all the category of people. “This is a student-concept for a Sheridan
Pilon School of Business Digital Marketing Course’’.
Therefore, my target audience will be people of almost
every age group. But my main focus will be on young age group people,
especially students are stingy in terms of money. Hence, this campaign is very
good and cheap for the students.
|
Market
|
Type of people
|
|
Young people
|
School children, College students
|
|
Old people
|
Men and women both
|
I will launch this campaign on Halloween and it will remain until new year eve.
I will use Facebook as a
main source of promoting this campaign. I will use other also like twitter and
Instagram. But main focus will be on Facebook.
I will make posters and
use of different games stuff to engage my audience in the campaign. I will also
post consistently so that people take this campaign seriously.
So, this is my strategy of
digital marketing campaign.
the strategy for this campaign for harveys
“This
is a student concept for a Sheridan Pilon School of Business Digital Marketing
Course.”
Harvey’s is going to start a campaign starting from
March 2019 to May 2019. In this campaign, Harvey’s is going to develop an app
through which, they are going to offer a $10 off for their first order sign up
for app user and later to it, for every
order a customer makes, it will give a 5% discount and, , Harvey’s will donate
3% of the total daily sales to Sick kids
foundations https://www.sickkidsfoundation.com/. to help the community and the needed ones.
So, the strategy for this campaign would be-
For this campaign, we would target mainly the adults and teenager from 17 to
around 35. And we would plan to reach the customers through google ads, YouTube
banners, and mainly we will focus on Instagram as it is very popular among
youngsters. We would design its posters in a creative way that everyone will
get attracted to it. The goal of Harvey’s for this is to help the needy people
and serve the community, along with this, Harvey’s will get many new customers
and would be able to retain its existing customers. It would be launched on #St.PatrickDay
on March 17. To promote this event in the society we will use flyers, magazines,
hoardings and bulletin boards. Our campaign will attract those people who want
to help the community but somehow, they
are unable to do it. Thus, everyone will get an opportunity to help the sick
kids and we will be able to promote our business as well.
Harvey’s & Wendy’s on Facebook
Both brands have their official
account on Twitter as @wendys https://twitter.com/Wendys
and @HarveysCanada https://twitter.com/HarveysCanada
respectively. Both the brands mostly tweet about their new food line and new
offers & discounts. Each of them is doing very well on twitter but as in
numbers Wendy’s leading to Harvey’s.
·
Wendy’s has 3.04 million followers with
162K tweets.
·
Harvey’s has 22.8K followers with 6115 tweets.
A look at the Home page of Wendy’s
·
Wendy’s frequently post about its food line, as they state that “It serves the best hamburger than anyone.”
Wendy’s frequently post about its food line, as they state that “It serves the best hamburger than anyone.”
·
In some of its recent tweets, it provides
some offers and discounts to customers who signup for the first time on #skipthedishes & #doordash.
·
As Wendy’s
tweet on Jan 17, it was just like cracking a joke about those customers who
just ask for a water cup and later fill
it up with soda. It proved a successful tweet as it gets 53k likes with 5.4k
retweets. As in tweets & replies, they are very concerned about their
customer service, as they took very little time to reply to the customer
experience at any Wendy’s location.
Most Liked Tweet Harvey’s: -
Harvey's generally post about its food line, as it
says it serves the best cheeseburger then
anybody. In a portion of its ongoing tweets, it gives a few offers and limits
to clients who information exchange for first time on #skipthedishes and #doordash.
As tweeted by Harvey’s on 14 Nov, on #NationalPicklesDay. They make a
hamburger prepared of pickles, which is considered as a most successful tweet with 41 likes & 8 retweets. Harvey’s also
very concerned about the special day occasions as #Remembrenceday and more. As in tweets & replies, they are very
thankful to the customers about their reviews and their experiences at
different locations of Harvey’s. A lot of hashtags are used by Harvey’s such as
# Friday feeling, #burgerlove and many more.
Harvey’s & Wendy’s on Twitter
Both brands have their official
account on Twitter as @wendys https://twitter.com/Wendys
and @HarveysCanada https://twitter.com/HarveysCanada
respectively. Both the brands mostly tweet about their new food line and new
offers & discounts. Each of them is doing very well on twitter but as in
numbers Wendy’s leading to Harvey’s.
·
Wendy’s has 3.04 million followers with
162K tweets.
·
Harvey’s has 22.8K followers with 6115 tweets.
A look at the Home page of Wendy’s
·
Wendy’s frequently post about its food line, as they state that “It serves the best hamburger than anyone.”
Wendy’s frequently post about its food line, as they state that “It serves the best hamburger than anyone.”
·
In some of its recent tweets, it provides
some offers and discounts to customers who signup for the first time on #skipthedishes & #doordash.
·
As Wendy’s
tweet on Jan 17, it was just like cracking a joke about those customers who
just ask for a water cup and later fill
it up with soda. It proved a successful tweet as it gets 53k likes with 5.4k
retweets. As in tweets & replies, they are very concerned about their
customer service, as they took very little time to reply to the customer
experience at any Wendy’s location.
Most Liked Tweet
Tweets & Replies
Harvey’s: -
Harvey's generally post about its food line, as it
says it serves the best cheeseburger then
anybody. In a portion of its ongoing tweets, it gives a few offers and limits
to clients who information exchange for first time on #skipthedishes and #doordash.
As tweeted by Harvey’s on 14 Nov, on #NationalPicklesDay. They make a
hamburger prepared of pickles, which is considered as a most successful tweet with 41 likes & 8 retweets. Harvey’s also
very concerned about the special day occasions as #Remembrenceday and more. As in tweets & replies, they are very
thankful to the customers about their reviews and their experiences at
different locations of Harvey’s. A lot of hashtags are used by Harvey’s such as
# Friday feeling, #burgerlove and many more.
Content Marketing idea for popeyes
I’m
creating my campaign for popeyes brand
·
What is
your idea?
I can
start social media photo contest. For instance eat popeyes and post picture on
our pages with hash tag #pospeyes #photochallenge the one who posts the maximum would get deal
vouchers for one week.
·
Who is
your audience?
My
audience is 15 to 30 years people
·
What will
it look like? (create mock-ups, posters, infographics or Social Media sample
posts)
I will post it on social media so here is the
sample of my post.
Come, join and win. Now eat popeyes as
maximum as you can and post your picture with it. Along with the hashtag
#pospeyes #photochallnege the more you post the more are the chances for you to
win exciting prices
·
What are
your goals? - outline the conversion you are looking for; likes, followers,
subscribers, click a link, etc.)?
I’m looking forward to enhance and increase
the check ins, likes, subscribers, followers and more fans.
·
When are
you planning on launching (is there a time sensitive consideration; Christmas,
New Year’s resolutions, back to school, summer travel, etc.)?
I can plan for my customers who come at the
restaurant that they can share their best childhood memory with us and that
will hang on our customer care or customer honour wall. That’s how we tell our
customer that we value them this will he an unique and exciting idea.
·
What is
your Social Strategy: which platforms
are you going to promote this on – describe at least two platforms?
Facebook and Twitter.
·
How will
this campaign attract, acquire, and engage your audience.?
I will engage them through Facebook and Twitter
advertisements
A&W and Popeyes - youtube
·
How often does each brand post a new video?
They both upload their video not regularly
·
What kind of video content does each brand post
(commercials, celebrity spots, how-to’s, news, industry related events, music
videos, etc.)
They both upload
their videos for promotional and informative purpose which includes the
celebrations of sports occasions includes music videos and conducting events
anything new which happens is on their required page.
·
In the description area, what kind of content is
included (links to other sites, keywords, descriptions, etc.)
Yes both popeyes and A&W PROVIDES links to other
site their most famous key words are delicious tasty etc. They further provide links to their
availability stores and menu. https://youtu.be/vjmtH3WN0bI
#asmr # friedchicken #popeyes they provide links to
their Google websites too.
·
Which are your two brands most successful recent
videos? Provide quantifiable data for
each (likes and number of comments).
https://youtu.be/vjmtH3WN0bI here is most
successful video with 472,964 views, 2.1 k comments and 272 likes.
https://youtu.be/4Sf20y3Hd8A here is most
successful video of Popeyes with 446 views, 20 likes and the comments are
disabled.
·
Why do you think these two videos were so
successful?
These videos are successful because they promote their
brand with discounted deals and great attraction to the audience.
The reason of the success of this ad is that they
provide proper description that this their chicken is marinated this gives up mouth
watering touch
·
Include quantifiable data for each brand; see
the channel’s “About” tab. (# of videos, # of views, # of subscribers, # of
links to other social sites)
A&W has 123736839 views and 430681 subscribers.
With average of 1k likes and 200 t 300 comments.
There are 679356 views of Popeyes along with 3714
subscribers with the average of 10 to 50 likes and comments are mostly
disabled.
A&W and Popeyes on facebook
·
How often does each
brand post?
Both A&W AND POPEYES both are a core on Facebook
but A&W posts more regularly as compared to Popeyes that it’s not bait that
they don’t posts anything at all but if we do the comparison they A&W posts
on Facebook as every second day and POPEYES POSTS one or twice in a week.
·
What kind of content
does each brand post (promotional, discounts and coupons, how-to’s,
industry related events, games, images, infographics, etc.)
They both promotes their brand with multiple deals and
discounts to capture more audience. They use graphics and pictures as well to
fancy their accounts as A&W are more active on Facebook as compared to
Popeyes then they provide and come up with more promotional deals and
activities so we can say that A&W game on Facebook is more strong and fast
as compared to Popeyes. Both have also provide so thinga exciting from the
audience on different occasions such as gaming time, during world cup or
special occasions such as valentines day.
“Sign the petition & help return the ampersand to
the alphabet. Together we can #BringBackThe& (yes, we know the hashtag
doesn't work — yet.)” (A&W)
·
ampersandcampaign.com
Now, to have fun its one hundredth birthday, A&W
restaurants has unveiled a new brand, and (gasp) there’s no ampersand! The
symbol has not held up nicely in a virtual age; excellent success finding one
in a hashtag or URL. Even my magic eight-ball stated the outlook become no
longer so correct. A&W restaurants, with assist from Kentucky-based totally
organization Cornett, hopes to rectify that via returning the ampersand to the
alphabet as the 27th letter. That’s right, properly into the 1800s,it become
considered a part of both the Latin and English alphabets, but the symbol fell
by means of the linguistic wayside—and then certainly took a beating whilst the
net became coded with scant admire for the ampersand.
“signal the petition & help return the ampersand
to the alphabet. collectively we can #BringBackThe& (sure, we recognise the
hashtag would not work — but.)” (A&W)
·
Does each brand use
the 50/50 rule?
Yes they use the 50/0 rule.
·
Highlight keyword
sentences used by either brand on their posts (bold and underline)
Delayed? Overpacked? Tired? Stressed? Cuddle up to an
#EmotionalSupportChicken at Popeyes. (Available in the Philadelphia airport by
Gate C31.)
For just $3.99, you get 3 pieces of chicken and a
biscuit. Yes, I’m serious. Again, not joking. That’s really how much it is.
Popeyes.
*Probably* the rarest mug in existence. Enter for your
chance to score this extra special mug before time runs out: bit.ly/WinAWMug
·
Which are your two
brands most successful recent posts?
Provide quantifiable data for each (likes, shares, and number of
comments).
Delayed? Overpacked? Tired? Stressed? Cuddle up to an
#EmotionalSupportChicken at Popeyes. (Available in the Philadelphia airport by
Gate C31.) This is the most success post by Popeyes which contain almost 887
reactions, 721 comments and 389 shares
. *Probably* the rarest mug in existence. Enter for
your chance to score this extra special mug before time runs out:
bit.ly/WinAWMug -A&W
·
Why do you think
these two posts were so successful?
The reason of the success of Popeyes post is that t
provided the solution of their problems.
They used their sales promotional technique by
offering them free mugs.
·
Include quantifiable
data for each brand (page likes, average # of comments, # of shares, and Social
Sharing Insights from Moz).
There are almost 892k likes and 874k likes on the
pages of Popeyes with the average of comments is between 100 to 200nand like is
400 to 500.
There are 609 likes, 59 comments and 63 shares. In the page so A&W
the pages has 365k likes and 348 follows.
union burger vs hero burgers in twitter
|
Union Burger creates its page on twitter 7 years
before, which means in 2012. They consistently update their posts in the
recent years. But in 2019, they didn’t even update a single post.
Their Twitter
profile consist of-
·
Almost 15.0k tweets
·
635 followers
·
200 likes
Figure 5 No. of tweets and followers
This brand
promotes their new food on every post. This brand also uses 50/50 rule. They
use many hashtags like #burgraphy and #bigburgers. They specifically use
keyword like double trouble. This means that their burger is much
bigger than other burgers.
Figure 6 Last tweet
This is the recent tweet of Union Burger in
which they are giving the caption “enjoying all kinds of goodness”. I don’t think this tweet is successful because there is no comment
and many likes on this tweet.
|
Hero
certified Burgers creates its page on twitter in
2010. They were consistently available on Twitter in 2018. But in 2019, they
didn’t post a single tweet.
Their current profile has-
·
11.8k tweets
·
5000 followers
·
Around 10000 likes.
Figure 7 No. of tweets and followers
This brand celebrates Appreciation Day every
month in 2019. This brand also uses 50/50 rule. They didn’t use hashtags
often. But on special days like Father’s Day and Memorial Day, they use #Fathersday
and #Memorialday respectively.
They tweet on safety of the workers who perform
their job on any vehicles. They tweet with the hashtag #Rideforsafety.
Figure 8 Ride for Health
I think this tweet was successful as it helps many
workers with this quote.
|
union burger vs hero certified on facebook
v
|
Union Burger is a redefining burgers and fries with food that is served fast,
distinctively as all at a competitive price. On Facebook nowadays, their
posts come with-
a) About their new gifts on their products.
b) Various schemes provided by them.
c) Introduction of any newly upcoming product.
On Facebook, Union Burger has approximately 13k
followers. Many people have their review for this brand of burgers. They have
many positive comments like-
Figure 1 Review from customer
The picture states the review by a customer who find
their food tasty and cheap. They use 50/50 rule.
This page shares lot of pictures of their food.
Figure 2 Various meals
This post in
Facebook tells about the meals a customer can get from the Union Burger in
which they are promoting their food.
|
Hero
Certified Burgers is a Canadian restaurant chain
franchise that sells hamburgers and other quick service restaurant fare. Their
posts consist of many things on Facebook like-
a) Many offers and schemes provided by them.
b) New combos from their posts.
c) Reviews from their customers.
On Facebook, Hero Certified Burgers has around 16k
followers. With their daily posts, they help their customers with the newly
updates. They use 50/50 rule.
Figure 3 Promotions
This franchise also helps their customers by their
delivery specifications. Customers can use Skip the dishes to get the
food easily.
Figure 4 Skip the dishes
|
Burger King vs New York Fries Marketing Campaign
Burger King
has been most successful in digital
marketing of whooper burgers. A year
ago, then held a campaign with Google. Here is an image.
So, if I
would be a part of their marketing team I will take a next step to make this
burger cheaper because whooper burgers are really expensive because they ae
made with a lot of things like bacon, cheese, vegetables and a lot more. “This
is a student-concept for a Sheridan Pilon School of Business Digital Marketing
Course”.
My idea is
that taking help of whooper burger because it was most successful campaign in
the burger king history. I will make the whooper burger cheaper from now. It
will attract the audience.
My target
market will be as follow:
|
Market
|
Type of people
|
|
Young
people
|
School
children, college students
|
|
Old
People
|
Men and
women both
|
My Goals
are to make more sales while making price low of whooper burgers. It will also
help to make more advertisement of the burger and will help to make more
popular. My main goal is to make more
profit by more sales.
I am
planning to launch this campaign on the Christmas
eve 24th December and it will be valid till New Year Eve 31st
December.
This is my poster that I will use to promote my
product.
To promote
this campaign, I will use Instagram and Facebook to promote my new price of the
whooper burger. I will announce this event on 23rd December on both
of the social media platforms. I will attract my audience by introduce games on
Guess the price? By this people will
be aware of the campaign and will take part. By this people will come to know about
the new campaign.
So, this
was my original marketing campaign for Burger King.
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· How often does each brand post a new video? They both upload their video not regularly · What kind of video conten...
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McDonald's keeps up a broad promoting effort. Not only they use the standard media like TV, radio and paper promotions, the organi...
