Burger King vs New York Fries Marketing Campaign

Burger King has been most successful in digital marketing of whooper burgers. A year ago, then held a campaign with Google. Here is an image.

 

https://www.google.com/search?q=burger+king+campaign+with+google&rlz=1C5CHFA_enCA777CA777&tbm=isch&source=lnms&sa=X&ved=0ahUKEwiF_8D2_9zgAhVuUN8KHYphCHcQ_AUICygC&biw=1440&bih=821&dpr=1#imgrc=wTZDAvfC6z-fyM:

So, if I would be a part of their marketing team I will take a next step to make this burger cheaper because whooper burgers are really expensive because they ae made with a lot of things like bacon, cheese, vegetables and a lot more. “This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course”. 

My idea is that taking help of whooper burger because it was most successful campaign in the burger king history. I will make the whooper burger cheaper from now. It will attract the audience.

My target market will be as follow:

Market	Type of people
Young people	School children, college students
Old People	Men and women both

My Goals are to make more sales while making price low of whooper burgers. It will also help to make more advertisement of the burger and will help to make more popular. My main goal is to make more profit by more sales.

I am planning to launch this campaign on the Christmas eve 24^th December and it will be valid till New Year Eve 31^st December.

This is my poster that I will use to promote my product.

To promote this campaign, I will use Instagram and Facebook to promote my new price of the whooper burger. I will announce this event on 23^rd December on both of the social media platforms. I will attract my audience by introduce games on Guess the price? By this people will be aware of the campaign and will take part. By this people will come to know about the new campaign.

So, this was my original marketing campaign for Burger King.