the strategy for this campaign for harveys

“This is a student concept for a Sheridan Pilon School of Business Digital Marketing Course.”

Harvey’s is going to start a campaign starting from March 2019 to May 2019. In this campaign, Harvey’s is going to develop an app through which, they are going to offer a $10 off for their first order sign up for app user and later to it, for every order a customer makes, it will give a 5% discount and, , Harvey’s will donate 3% of the total daily sales to Sick kids foundations https://www.sickkidsfoundation.com/.  to help the community and the needed ones.

So, the strategy for this campaign would be-

For this campaign, we would target mainly the adults and teenager from 17 to around 35. And we would plan to reach the customers through google ads, YouTube banners, and mainly we will focus on Instagram as it is very popular among youngsters. We would design its posters in a creative way that everyone will get attracted to it. The goal of Harvey’s for this is to help the needy people and serve the community, along with this, Harvey’s will get many new customers and would be able to retain its existing customers. It would be launched on #St.PatrickDay on March 17. To promote this event in the society we will use flyers, magazines, hoardings and bulletin boards. Our campaign will attract those people who want to help the community but somehow, they are unable to do it. Thus, everyone will get an opportunity to help the sick kids and we will be able to promote our business as well.