McDonald's keeps up a broad promoting effort. Not only they
use the standard media like TV, radio and paper promotions, the organization also
makes critical utilization of announcements and signage, and patrons games
extending from Little League to the FIFA World Cup and Olympic Games. However,
TV promotions remain the essential type of commercial.
Here is the images to promote soccer and McDonalds at the
same time
My idea here is promote my brand with advertisement in
Canadian Soccer games. The main motive here will be brand promotion which will
lead to increase in sales. My audience here will be sport loving people of any
age group. This campaign will be in the form of a fun to play and win.
Basically, with any purchase from McDonalds they will get a
change to win the free tickets to the soccer game with free food as well just
by downloading the McDonalds app. Customers can play a soccer game on the app
and get a chance to win free stuff like teams’ merchandise, goodies, food and
tickets to the game.
I will launch this campaign in the month of June when the
FIFA world cup for women will begin. I will promote this campaign on social
media platforms like Facebook and twitter official McDonalds accounts and on
the application.
McDonalds Canada can sponsor soccer games and help beginner
players to rise. Canadians are very fond of soccer and food both. Here in this
campaign we are giving a chance to win while enjoying their favourite meals.
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