Content Marketing idea for popeyes

I’m creating my campaign for popeyes brand   

·         What is your idea?

I can start social media photo contest. For instance eat popeyes and post picture on our pages with hash tag #pospeyes #photochallenge  the one who posts the maximum would get deal vouchers for one week.

·         Who is your audience?

My audience is 15 to 30 years people

·         What will it look like? (create mock-ups, posters, infographics or Social Media sample posts)

I will post it on social media so here is the sample of my post. 

Come, join and win. Now eat popeyes as maximum as you can and post your picture with it. Along with the hashtag #pospeyes #photochallnege the more you post the more are the chances for you to win exciting prices

·         What are your goals? - outline the conversion you are looking for; likes, followers, subscribers, click a link, etc.)?

I’m looking forward to enhance and increase the check ins, likes, subscribers, followers and more fans. 

·         When are you planning on launching (is there a time sensitive consideration; Christmas, New Year’s resolutions, back to school, summer travel, etc.)?

I can plan for my customers who come at the restaurant that they can share their best childhood memory with us and that will hang on our customer care or customer honour wall. That’s how we tell our customer that we value them this will he an unique and exciting idea.

·         What is your Social Strategy:  which platforms are you going to promote this on – describe at least two platforms?

Facebook and Twitter.

·         How will this campaign attract, acquire, and engage your audience.?

I will engage them through Facebook and Twitter advertisements