Campaigning of hero certified Burgers

Hero Certified Burger has a campaign with coke in the digital market. Therefore, I am creating this campaign for Hero Certified Burgers.

As this campaign was successful in past, so I will try to carry on the previous campaign. This brand meal price is above $10. According to my idea, in this campaign, we will offer one chicken wing for free for all the category of people. “This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course’’.

Therefore, my target audience will be people of almost every age group. But my main focus will be on young age group people, especially students are stingy in terms of money. Hence, this campaign is very good and cheap for the students.

Market	Type of people
Young people	School children, College students
Old people	Men and women both

I will launch this campaign on Halloween and it will remain until new year eve.

I will use Facebook as a main source of promoting this campaign. I will use other also like twitter and Instagram. But main focus will be on Facebook.

I will make posters and use of different games stuff to engage my audience in the campaign. I will also post consistently so that people take this campaign seriously.

So, this is my strategy of digital marketing campaign.