A&W and Popeyes on facebook

·         How often does each brand post?

Both A&W AND POPEYES both are a core on Facebook but A&W posts more regularly as compared to Popeyes that it’s not bait that they don’t posts anything at all but if we do the comparison they A&W posts on Facebook as every second day and POPEYES POSTS one or twice in a week.

·         What kind of content does each brand post (promotional, discounts and coupons, how-to’s, industry related events, games, images, infographics, etc.)

They both promotes their brand with multiple deals and discounts to capture more audience. They use graphics and pictures as well to fancy their accounts as A&W are more active on Facebook as compared to Popeyes then they provide and come up with more promotional deals and activities so we can say that A&W game on Facebook is more strong and fast as compared to Popeyes. Both have also provide so thinga exciting from the audience on different occasions such as gaming time, during world cup or special occasions such as valentines day.

“Sign the petition & help return the ampersand to the alphabet. Together we can #BringBackThe& (yes, we know the hashtag doesn't work — yet.)” (A&W)

·         ampersandcampaign.com

Now, to have fun its one hundredth birthday, A&W restaurants has unveiled a new brand, and (gasp) there’s no ampersand! The symbol has not held up nicely in a virtual age; excellent success finding one in a hashtag or URL. Even my magic eight-ball stated the outlook become no longer so correct. A&W restaurants, with assist from Kentucky-based totally organization Cornett, hopes to rectify that via returning the ampersand to the alphabet as the 27th letter. That’s right, properly into the 1800s,it become considered a part of both the Latin and English alphabets, but the symbol fell by means of the linguistic wayside—and then certainly took a beating whilst the net became coded with scant admire for the ampersand.

“signal the petition & help return the ampersand to the alphabet. collectively we can #BringBackThe& (sure, we recognise the hashtag would not work — but.)” (A&W)

·         Does each brand use the 50/50 rule?

Yes they use the 50/0 rule. 

·         Highlight keyword sentences used by either brand on their posts (bold and underline)

Delayed? Overpacked? Tired? Stressed? Cuddle up to an #EmotionalSupportChicken at Popeyes. (Available in the Philadelphia airport by Gate C31.)

For just $3.99, you get 3 pieces of chicken and a biscuit. Yes, I’m serious. Again, not joking. That’s really how much it is. Popeyes.

*Probably* the rarest mug in existence. Enter for your chance to score this extra special mug before time runs out: bit.ly/WinAWMug

·         Which are your two brands most successful recent posts?  Provide quantifiable data for each (likes, shares, and number of comments). 

Delayed? Overpacked? Tired? Stressed? Cuddle up to an #EmotionalSupportChicken at Popeyes. (Available in the Philadelphia airport by Gate C31.) This is the most success post by Popeyes which contain almost 887 reactions, 721 comments and 389 shares

. *Probably* the rarest mug in existence. Enter for your chance to score this extra special mug before time runs out: bit.ly/WinAWMug -A&W

·         Why do you think these two posts were so successful?

The reason of the success of Popeyes post is that t provided the solution of their problems. 

They used their sales promotional technique by offering them free mugs.

·         Include quantifiable data for each brand (page likes, average # of comments, # of shares, and Social Sharing Insights from Moz).

There are almost 892k likes and 874k likes on the pages of Popeyes with the average of comments is between 100 to 200nand like is 400 to 500.

There are 609 likes, 59  comments and 63 shares. In the page so A&W the pages has 365k likes and 348 follows.