Tuesday, 5 March 2019

union burger vs hero burgers in twitter

Union Burger creates its page on twitter 7 years before, which means in 2012. They consistently update their posts in the recent years. But in 2019, they didn’t even update a single post.

Their Twitter profile consist of-
·         Almost 15.0k tweets
·         635 followers
·         200 likes

Figure 5 No. of tweets and followers

This brand promotes their new food on every post. This brand also uses 50/50 rule. They use many hashtags like #burgraphy and #bigburgers. They specifically use keyword like double trouble. This means that their burger is much bigger than other burgers.

Figure 6 Last tweet
 This is the recent tweet of Union Burger in which they are giving the caption “enjoying all kinds of goodness”. I don’t think this tweet is successful because there is no comment and many likes on this tweet.  

Hero certified Burgers creates its page on twitter in 2010. They were consistently available on Twitter in 2018. But in 2019, they didn’t post a single tweet.

Their current profile has-
·         11.8k tweets
·         5000 followers
·         Around 10000 likes.

Figure 7 No. of tweets and followers

This brand celebrates Appreciation Day every month in 2019. This brand also uses 50/50 rule. They didn’t use hashtags often. But on special days like Father’s Day and Memorial Day, they use #Fathersday and #Memorialday respectively.

They tweet on safety of the workers who perform their job on any vehicles. They tweet with the hashtag #Rideforsafety.

Figure 8 Ride for Health
I think this tweet was successful as it helps many workers with this quote. 
                       






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